Using effective keywords and specific numbers can capture potential employers’ attention as soon as they open your resume. In fact, simply changing a verb or two can draw viewers. Here are six simple ways to make the most out of your skill sets:
1. Plant the right keywords. Certain buzzwords identify an industry or a profession, showing you know the lingo – and potentially separating your resume from the rest of the stack. Visit the websites of companies and associations related to your target industry, and check out the terminology used on their “about us” page. Also search for LinkedIn profiles of users who have similar jobs to the one you’re seeking, and take note of the keywords they’re using. Remember: Add these keywords and specialties to the “summary” section in your LinkedIn profile. Search engines add more weight to keywords in bold, italics, and in title/header tags.
2. Instead of listing your knowledge of Microsoft Office Suite, tout social expertise in areas such as SEO, HTML, CSS, WordPress, Tumblr, YouTube, Flickr, Twitter, Facebook, Flash, and Dreamweaver. At this point, it’s pretty much universally assumed that you know how to use Word, Excel, and PowerPoint.
3. Highlight specific numbers. If you manage your company’s Twitter account, how many times do you tweet per day? Do you use applications like HootSuite and TweetDeck? Did you increase the number of followers?
4. Use descriptive, action-packed verbs. Verbs on your resume should be concise and firm — and, most importantly, action-first. Change have demonstrated to I demonstrate. Also delete static terms like completed and made. A resume is your opportunity to make a killer first impression on potential employers! To start, here are 10 resume power words: formulate, design, produce, manage, develop, present, master, execute, build, and collaborate.
5. Include impressive stats or analytics, such as total page views and absolute unique visitors to your website. Even if you simply wrote an article for another website or blog, note the number of visits or re-tweets your post received.
6. Social media links should dominate the visual hierarchy. If you’re active on Twitter (which you should be), list your Twitter handle at the top of your resume – near your address, email, and phone number – so it’s easily identifiable. Also include your personal website and/or blog, but ensure it has been recently updated. Including a blog URL on your resume can work against you if you haven’t posted in more than a month.
What other ways do you maximize the skills on your resume? Comment below!
Check out other tips & advice from No Joe Schmo, such as questions to ask at the end of interviews and ways to make your business card stand out.