Here’s an alternate ending for 27 Dresses: Katherine Heigl is fed up with the bridesmaid schtick. But instead of letting that take her down a vulnerable path to love, it takes her down a path to a self-sufficient business plan.
Perhaps that’s not a recipe for box office success. But it’s Jen Glantz’s story. She started her own company, Bridesmaid for Hire, after she realized just how much time and energy it took to help plan her friends’ weddings. Why not get paid for it?
The normal boundaries of business don’t apply. Often, because she’s an unbiased party and not a close friend, brides feel more comfortable telling her things, like doubts about their weddings. Then it’s her job to coach them through it (that is, once she learns the fiancé’s name) and handle any dirty work on the big day. “It’s like a friendship on an accelerated time frame,” Glantz explains. She travels to weddings across the U.S. — all expenses paid by the bride, of course, who will often keep Glantz’s true identity a secret — and racks up a lot of dresses in the process, which she stows in her tiny New York City apartment.