Gavin Pretor-Pinney distinctly remembers the time he traveled halfway across the world to the middle of nowhere.
To see a cloud.
A few years ago, he trekked from his home in the English countryside to the Australian outback to see a Morning Glory cloud, which stretches horizontally across the sky like tubes, a rather rare phenomenon. They look like elongated cotton balls, if you pulled a bunch of them apart and placed them next to each other, rising and sinking like ocean waves along the horizon.
“It’s a mecca for glider pilots who go there to surf this cloud,” Pretor-Pinney explained. They form in different parts of the world, but this one stretched hundreds of miles in length. “When I first got there, it was looking dicey. I was worried I would have to go home and say I just saw a blue sky.”
For Prettor-Pinney, clouds aren’t just a hobby anymore; they’re his business. The Cloud Appreciation Society operates from an office adjacent to his barn in Somerset, UK, which is covered in cloud posters and has a big etched hand pointing up toward the sky.
It doesn’t take much prompting for Prettor-Pinney to begin waxing poetic: “Clouds don’t just get in the way of the sun, they are the most dynamic and poetic aspect of nature.” His idea for the society arose as a joke in 2004, and has since taken on a life — and membership base — of its own. In fact, it’s given quite a meteoric jolt to how we classify the wispy white stuff above us.