Outside of work, Andrew Freedman tries not to tell anyone about his job. Not because it’s a top-secret government position; yes, it’s a government job, but probably one you never knew existed.
His official, jargon-y title is director of marijuana coordination for Gov. John Hickenlooper of Colorado—a title that didn’t exist before he got the job in February 2014. But he may be better known as his unofficial, colloquial title: marijuana czar.
“[Telling people what I do] has ruined almost every dinner conversation I’ve had,” Freedman says. “Sometimes I get caught up in a pro- or anti-legalization debate, so I’ve witnessed everything from admiration to anger.”
Colorado made history when it became the first U.S. state to legalize the recreational use and sale of marijuana in 2014, but Freedman steers clear of advocating for or against legalization. Here’s how he got the job, the challenges he faces, and why half-baked ideas (sorry, had to) for getting rich quick off Colorado’s pot market don’t usually pan out.
The otherwise nondescript office where Freedman (left) works has some old prohibition posters hanging, to remind them of where they are historically.
If you haven’t heard of Escape the Room, you’re missing out.
The concept, which was initially inspired by online games, is much more thrilling as a live experience. You’re locked inside a web of 150-square-foot rooms for an hour, maybe with your closest friends or maybe with strangers (you decide which is scarier), where you must work as a team to find hidden objects and decipher clues in order to solve the puzzle and break free.
Behind the curtain — or in this case, behind a big TV monitor on a perch outside the room — is Ethan Rodriguez-Torrent, who co-founded several Escape the Room locations with his friend Max Sutter. (“Think of it like a karaoke bar,” he says. “Anyone can open one.”) They now have three spots: New Haven is their flagship, but the Escape Industries network, which they co-founded with local partners, also includes Sacramento and Rhode Island. They build a new game every six months, so each has a lifespan of about two years.
“When I was little, I wanted to be a video game designer, so similar tendencies are at play with the Escape the Room design,” Rodriguez-Torrent says. He’s experienced 20 or 30 different rooms, but he’s still no master: “I should be better than I am.” Here, he discusses the key to success (in Escape the Room, but also in life), how he creates puzzles in a former brothel, and the time he almost banned a bachelor party. Spoilers ahead.
Ethan Rodriguez-Torrent (right) with his co-founder, Max Sutter.