The Greeting Card Writer

Some companies that Louden works with send her copies of her published product. "I’m like a kid at Christmas," she says.

Some companies that Miller-Louden works with send her copies of her published product. “I’m like a kid at Christmas,” she says.

Greeting cards have a funny way of making the impersonal feel personal. Someone, somewhere, writes verses for a card without you in mind. Then, by chance, you select that card from a shelf of others — presumably one of thousands just like it — and those words become your own.

For 28 years, Sandra Miller-Louden has been the voice of those looking for words of humor, wryness, or sympathy. She has trained her brain to pick up on sound bytes in everyday life for fodder, just like a journalist or TV producer might do during an interview. There’s no room to mince words.

Now, in addition to writing verses for companies like American Greetings and Hallmark, Miller-Louden teaches greeting card writing courses, speaks at conferences, and has published a book on the subject. And despite the rise of birthday wishes in the form of e-cards and Facebook posts, there’s still a hungry, if niche, market for greeting card writers. After all, you can’t prop up an e-card atop your fireplace.

Continue reading