Beyond Skin Deep: The Tattoo Artist

Jesse Neese got his first tattoo at age 20, so he often jokes that his kids have to wait until then, too.

Why settle for just one tattoo when your entire body can be a canvas? Jesse Neese, the owner of Nuclear Ink in Omaha, Nebr., considers his entire body one tattoo.

The art of tattooing dates back to the beginning of mankind. It developed a somewhat seedy reputation, but modern artists with high hygiene standards now offer beautifully crafted, customized designs.

Neese, a father of two and former high school art nerd, has been inking thousands of customers for 12 years. His schedule book fills up months in advance; his larger projects, like full back pieces, can take multiple five-hour sessions.

Below, he reveals how the profession has helped bring him a sense of community.

Title: Owner, Nuclear Ink
Age: 37
In the business for: 12 years
Graduated from: University of Nebraska at Omaha, degrees in studio art and dramatic art
Pricing: $125 per hour
Previous jobs: salesman; waiter; customer service representative

What inspired you to pursue tattoo artistry? I saw a lot of bad tattoos around me, and I thought I could do better. If a permanent mark is going to be made on your body, it should be done well.

Neese often receives religious requests, such as this tattoo of Saint Michael.

How did you get started? At age 18, I went into every shop in town, asking to learn how to do tattoos. I didn’t have an “in,” though. So I got a few tattoos and an art degree, and forgot about wanting to be a tattoo artist. About 10 years later, I ran into an artist I used to know, and set up an apprenticeship with him. We eventually opened a studio together, and I bought his part of the business in 2003.

Does your theater background help with tattooing? There’s a lot of lighting involved in theater, so that gave me a good eye for light and shadowing with tattoos. For example, I use shadowing to give tattoos a 3D illusion. I also have lots of experience with costuming, which gives me an advantage with larger tattoos that flow around the collar.

What’s the preparation procedure for tattooing? I work with people to design the tattoo to fit their body. I take paper and measure out the space of the tattoo – sometimes, I’ll draw the design out on paper beforehand, and other times, I’ll just draw it right onto the skin with a marker. It’s easier to draw right on if a tattoo is wrapping all the way around the arm.

Do you numb people before injecting ink underneath their skin? I don’t believe in that – it’s not necessary. If you’re not willing to put up with the fact that it hurts a little, you don’t want it enough.

How long does the process take? Larger tattoos can take multiple four- to six-hour sessions, each a few weeks apart.

Neese typically works until 9 p.m. or 10 p.m. in the evening.

Craziest tattoo you’ve ever done: I don’t consider anything crazy. But I’ll never do the same tattoo more than once, unless friends or family want matching ones.

Your work looks heavy on fantasy art. I never want to get stuck in doing just wildlife or dragons. I run the whole range, from black and gray to color and from realism to crazy cartoons.

What do you think of the “tough guy” stereotype of tattoo artists? For the most part, [tattoo artists] are the nerdy art kids from high school – the ones that were picked on and messed with. We’re the ones that really love and enjoy artwork.

Something people don’t know about the job: How much work it is. I spend all day tattooing, then come home and fall asleep on the drawing table. Some say they only draw in a good mood, or when they’re upset – you can’t do that as a tattoo artist.

How many people have you tattooed? Anywhere from one to five per day, six days per week, for 12 years. So that’s thousands of tattoos in my life – I can’t even count how many.

How many tattoos do you have? I consider my body one tattoo – it’s an open space. I have some medieval engravings, totem animals, goblins, and Hot Rods with my wife, kids, and myself racing off in a cartoon buggy.

Various AC/DC tribute tattoos.

Do you tattoo yourself? It’s a mix of doing it myself and letting others do some, since it’s difficult to reach most angles.

Any music while you work? Nothing slow and mellow.

Favorite part of your job: Growing up, I never felt part of my community or the bigger picture. Now, I meet everyone in my community. I’ve tattooed local police officers, firefighters, doctors, nurses, and fast food workers.

What tattoos do the firefighters get? Many get the Maltese cross, but just as many get other personal designs.

Do you think it’s important for tattoos to have deep meaning? Not necessarily. Some TV shows make it seem like someone needs to die in order to get a tattoo. That’s negative; I’d rather get a tattoo to celebrate someone.

What does your office look like? It’s pretty clean, with white walls, a few murals, and lots of my own artwork – like poster-size photos of back tattoos I’ve done.

One of Angelina Jolie

1. Focus on becoming a professional artist: get an art degree and do as much artwork as possible. Consider joining the Alliance of Professional Tattooists (APT), which has a code of ethics I strongly believe in.

2. Get tattooed. You’ll learn a lot about how the process works and what it’s like to have one. It’s also valuable for a tattoo artist to have a tattoo he’s not happy with; it teaches you the gravity of the business, and keeps you in check.

3. When pursuing an apprenticeship, be professional: don’t show half-finished sketches on notebook paper. Instead, show a portfolio of finished artwork.

For more of Neese’s work, check out his art galleries and Nuclear Ink’s Facebook page. All photos, unless stated otherwise, are courtesy of Jesse Neese.

Another way to get inked: this No Joe Schmo is a permanent makeup artist!


Foodie Friday: The Kimchi Taco Truck

Today’s Foodie Friday is the first No Joe Schmo snapshot, a new series that will briefly chronicle a cool or crazy job through one photograph (snapped by yours truly). The snapshot series — which will appear several times each month — are super-condensed versions of No Joe Schmo posts, just featuring the photo, one or two direct quotes describing the job, and a bit of logistical info. The series kicks off with a Foodie Friday featuring a New York City food truck!

“Kimchi, a part of Korean culture, isn’t too big in the United States. By mixing it with tacos, we’re bringing it to mainstream New York. I love introducing people to something they don’t know about.”

Who: Christian Manzo, 27
What: Part-time worker at the Kimchi Taco Truck, which serves up Korean barbecue-inspired tacos stuffed with marinated beef, braised pork, and chicken. The truck’s owners fused their Korean heritage with their Philadelphia roots, resulting in a Kim-Cheesesteak Sandwich. All kimchi is made in-house.
Kimchi is: Spicy, pickled cabbage “essential to every Korean meal.”
Where: Various destinations in Manhattan, NY, including Soho, Midtown, and Astor Place.
Favorite menu item: Pork tacos.
Originally hails from: San Francisco, where Korean culture and food trucks are “huge.”

Follow Kimchi Taco Truck on Twitter at @KimchiTruck and on Facebook, where the truck lists its lunch and dinner schedules.

Hungry for more? Click here for more Foodie Fridays on No Joe Schmo, like the co-founder of Crumbs Bake Shop and creative director at Dylan’s Candy Bar!

Bull Riding: The 8 Most Dangerous Seconds Ever

"Technically, I am a cowgirl," bull rider SaVannah Tallent says. "But some of my friends and I refer to ourselves as cowboy-girls."

It has the highest rate of injury of any rodeo sport and accounts for about half of all traumatic injuries to rodeo contestants. It’s not a matter of if you get hurt, but when.

But those stats don’t stop SaVannah Tallent, 21, from pursuing a career in bull riding. “There’s just something about bucking horses that stirs up my soul,” she says. “I can’t ignore it.”

The North Carolina native has dreamed of riding bulls since age 5, but faced firm pushback from her community, who didn’t believe it was an appropriate sport for girls. And though she still hasn’t stayed on a bull for a full eight seconds – the required time for professional riders – she’s well on her way.

Below, Tallent discusses the required garb, the importance of self-esteem, and the scariest part of being charged at head-on. And no, it’s nothing like riding a mechanical bull.

Age: 21
Hometown: I don’t have one. I was born in North Carolina, but grew up on cattle ranches across Georgia, Florida, Oklahoma, and Virginia.
Graduated from: Majored in biology/chemistry at Tulsa Community College in Tulsa, Okla., but never finished.
In the industry for: Mentally, since age 5. Physically, just over a year.
Previous jobs: Ranch hand, cowhand, horse buster

How your aspiration began: When I was 5, my older brother, then 6 ½, rode a Holstein calf for the first time. I wanted to try, and [the ranch hands] told me I couldn’t because I was a girl. From then on, I watched bull riding on TV every chance I got and begged to go to rodeos.

Practicing with a farm hand.

How you made it a reality: I didn’t know a soul who rode bulls, which made things more difficult to get started. When my family moved from Georgia to Oklahoma, I attended a one-day clinic called the Monster Bull, where I rode for the first time. An ex-bull rider I met there, Jocelyn Martin, helped me get more involved.

Time required to stay on bull: 8 seconds.

Your record: I haven’t made it to 8 yet, but I’m practicing.

How do you “win”? Two judges score the bull and rider separately. The bull is scored on how well he bucks, on a scale of 1 to 25. The rider is scored on how well he rides, also on a scale of 1 to 25. Those scores are added for the final score.

Bull-riding attire: In addition to normal jeans and Western shirts, we’re required to wear a protective vest, protective mouthpiece, riding gloves, and boots with bull-riding spurs. I also choose to wear a helmet.

How do you prepare for a ride? I stretch out my rope and knot it. Then, with someone spotting me, I’ll coax my way on top of the bull and set my rope atop the bull’s shoulders. I’ll tighten it up and wrap the tail of the rope around my hand, get into position, and put my free hand in the air. At your nod, they open the gate and the bull comes out. After eight seconds, the buzzer goes off.

Do you feel intimidated as a female in the sport? Bull riding is definitely male-dominated, but the sport isn’t man against man; it’s man against bull. That bull doesn’t care if you’re male, female, or a monkey – he’s still going to buck just as hard.

Are the bulls trained? Yes. They’re trained to buck, just as dogs are trained to sit.

Photo: viva-freemania

Has one ever charged you? On the ranch and in the arena! Cows will do it, too. Bullfighters are in the pen to distract the bull while you’re getting off – basically, to save your life.

Best part of your job: That moment right before you nod your head for the ride to begin.

What’s going through your head at that moment? I picture the movements in my head, but I stay pretty still and quiet. I’ve never been one to get psyched up.

Most important quality in a bull rider: A can-do attitude. It’s part physical and part mental.

Does it resemble riding a mechanical bull? No! A mechanical bull doesn’t have the forward movement like a real bull does. And you never get stepped on by a machine.

Are the bulls treated cruelly? Just like there are bad dog owners, there can be bad stock contractors. But to most contractors, the bulls are their babies – their pride and joys. You can walk right up and pet some bulls, although I would not recommend that.

Long-term goals: To ride bulls, saddle broncs, and do bareback riding. There’s just something about bucking horses that stirs up my soul – I can’t ignore it. I hope to have quite a few titles under my belt, and to be teaching and helping other girls who want to ride.


1. This profession doesn’t necessarily require a college degree. Instead, it takes years of experience you can’t get in a building or online somewhere. Start practicing by making a rodeo bull dummy to perfect your form.

2. Join an association, even if you’re not pursuing bull riding as a career. Two important ones in the industry include Professional Bull Riders, Inc. (PBR) and Professional Rodeo Cowboys Association (PRCA).

3. Ladies: don’t listen to the nay-sayers. You can do anything as long as you’ve got the heart, the try, and the willingness to put forth the effort. Sometimes, you’ve got to believe in yourself before others can believe in you.

Unless otherwise noted, all photos courtesy of SaVannah Tallent.

Check out other No Joe Schmo adventurers:

MORE: Behind The Scenes At Great Coasters

Yesterday’s post on Jeff Pike, the VP of Sales and Design for Great Coasters International, Inc. was insanely popular — more than any other No Joe Schmo so far! Clearly, we’ve got some big-time roller coaster fans on our hands.

In order to shed more light on Great Coasters’ work, check out the photos below. Some feature Jeff standing atop his woodwork, and others highlight the company’s creations from around the world. See if you can identify the Mountain Flyer in Shenzhen, China!

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All photos courtesy of and Chris Gray.

The Roller Coaster Engineer

Jeff Pike on the Ozark Wildcat at Celebration City in Branson, Missouri. Photo:

Many people associate roller coasters with fingers squeezed tightly around the cold, hard metal of a lap bar. Jeff Pike associates them with rocking chairs.

Pike has worked at Great Coasters International, Inc. for 13 years, since even before college graduation; with nine weeks left in his senior year, he picked up from school in Kentucky and finished his degree in California, where a job offer waited. Great Coasters is the only company in the world that not only designs wooden roller coasters, but also builds them. Its work ranges from the Wildcat in Hershey Park, Pa. (85.2-foot drop) to the Mountain Flyer in Shenzhen, China (131.2-foot drop).

One might not expect the conservative, antisocial Cincinnati engineer – who doesn’t like “neighbors, people, or any of that crap” – to ride roller coasters at 3 a.m. But he does, thousands and thousands of times over.

Title: VP of Sales and Design, Great Coasters International, Inc.
Age: 34
Graduated from: University of Louisville, degree in mechanical engineering
Years in the coaster business: 13
Number of coasters built: 22
Previous jobs: Internship at Lexmark, doing inkjet printer experiments; internship at D.H. Morgan Manufacturing, Inc., doing drafting work

Working at Great Coasters was your first job out of college. How did you nail that down? During a college internship, I met the president of Great Coasters, who hired me before I even graduated. With nine weeks left of my senior year, I packed up my things [from University of Louisville], drove to California, and finished my degree out there. To this day, my mom still says I dropped out of school.

Evel Knievel at Six Flags in St. Louis, Missouri. Photo: Scott Rutherford

Did you have an “aha” moment? At Lexmark, I got a real dose of corporate culture. I thought, to hell with this, I want to make roller coasters.

Your first time riding a roller coaster: At age 8, my dad took me to Kings Island in Cincinnati, which was my first time on a big coaster. I was terrified, and my sister made fun of me. So I forced myself to ride it again. That’s when I decided to dedicate my life to building roller coasters.

Do you still visit Kings Island? They’re customers of Great Coasters now, and I still get a little bit of that magic when I go back.

Job responsibilities: I spend half my time drafting up proposals and coming up with new layouts and theme concepts. The other half of my time is split between traveling the world trying to sell rides and doing the greasy, dirty work of putting cars together on the tracks.

Do you try out all the coasters yourself? That’s one of the coolest times. We’ll ride them 15 to 20 times to take measurements, and then test them at 3 a.m. when nobody else is there.


Where do you draw inspiration from? A lot of places, including seaside roller coasters that run parallel to the beach or jut out on the pier – they have a very distinct shape and feel. Once, we were drawing in the office, and a People magazine lying around had a picture of Jay Leno. We followed his hairline and chin to plan one of our coasters in Holland.

Does Jay know about that? No. We’re trying to figure out a way to use that to get on his show.

Your primary work is wooden coasters, not steel ones. Wooden coasters are like nice pieces of framed artwork in a museum of technology. They stand out because they seem so anachronistic, but they meld so well into the background.

Take a virtual ride from the front seat of a Great Coasters creation:

Are wooden coasters a very niche market? There are basically three companies that build wooden coasters in the world, and we’re one of them.

Average coaster size: 2,800 to 2,900 feet long.
Amount of lumber per coaster: About 50 truckloads.
Average coaster cost: $7 million to $13 million. Mountainside coasters are very expensive, while parking lot ones are a piece of cake.

Do you have any kids? An 8-year-old and a 5-year-old who are wild about coasters. They believe the world is about roller coasters and playgrounds.

Are you a hands-in-the air guy? As a kid, but now, I’m a patient rider. It’s relaxing; coasters are like giant rocking chairs for me.

Really? A rocking chair? It’s almost like surrendering to the world – you let the machine take you wherever you want to go. It’s an escape from gravity.

Pike giving a tour of Kentucky Rumbler, the first coaster he designed entirely on his own. Photo: Ashley Hancock

Something people don’t know about your job: Nothing that you feel on a coaster is by chance – every bolt, screw, and nail has been carefully planned. People also don’t realize that the only power on coasters is the single lift motor that brings you up the hill – once you’re rolling down, there is no such thing as emergency brakes to stop you.

Most frustrating part of your job: We build coasters across the world, and China is the absolute worst with regulations. It’s mind-boggling how difficult it is to navigate the bureaucratic channels.

Valuable lesson learned: I’ve learned to depend on other people a lot more. It’s exciting to do that first solo project, but it’s nice to have a good support network. People brag about working 80-hour workweeks, but I don’t think that’s healthy.

Do you listen to music while you work? Lady Gaga.

Do you agree that coasters have grown more extreme over the years? I think overall design is more conservative than the 1940s and 50s. Coasters now are taller and faster, for sure, but they don’t have higher accelerations. In the 1940s, theme parks had nurses stationed outside roller coasters.

What are you working on right now? A coaster in Wildwood, N.J. for Morey’s Piers; a coaster for Europa-Park in Germany, which is Europe’s third-largest amusement park; and a project in China. When I hit coaster No. 50, I plan to retire and move to Santa Cruz, Calif.

If you could be any superhero in the world: Superman is really the whole package. All the other guys have weaknesses, but Superman’s is just some rock you’ll never see.

Renegade, a wooden coaster in Minnesota, setting off. Photo: Dustijn Hollon,

Jeff Pike describes the roller coaster ride that is the world of engineering.

1. Dedicate your life to designing coasters, and do it yourself. Starting out, I traveled to amusement parks around the country, took a part-time job as a ride operator, and tracked down maintenance guys to ask about things I didn’t understand.

2. Sending a resume isn’t enough. Show up at trade shows and conferences, make yourself known, and don’t be afraid to break protocol. I skipped a lot of classes in college to attend conferences and try to get the guys designing coasters to notice me.

3. That said, dedicate yourself to learning in school and out of school. You can sense a person’s intelligence and dedication in the first sentence of a cover letter, by how they communicate with you. This job is not easy – it takes a specific skill set and talent – but it has the potential to be very lucrative.

Follow Great Coasters on Twitter at @GreatCoasters and on Facebook. Learn more about career opportunities as a coaster engineer here.

Foodie Friday: The Salad Dressing Entrepreneur

Ramona Waldecker of Central New York, with her line of homemade dressings and marinades.

Ramona Waldecker has been in the restaurant business for more than 30 years, but she’s never followed a recipe. Instead, she glances at the list of ingredients and doctors up the dish herself.

The same entrepreneurial spirit that Waldecker cultivated at age 9 — when she sold veggies from her backyard organic farm to neighbors in her wagon — can be found in her approach to business today. The former restaurateur started a line of salad dressings and marinades made from local products, which she collectively refers to as Ramona’s Kickin’ Chicken Sauces.

Waldecker sells about 6,000 bottles of her products each year in Central New York grocery stores like Wegmans and Price Chopper. Although she plans to move her business to grow in Tennessee, she’s counting her home base in New York for support.

Age: 50
Graduated from: Culinary Institute of America, Associate of Science degree
Based in: Syracuse, NY
Previous jobs: Restaurant owner; food broker [agent that negotiates sales for food producers and manufacturers]

How you got started: As a food broker, I thought bottling my own dressing would make great Christmas presents.

Moment you realized this could be a career: When I first introduced my dressings, a newspaper in my hometown of Baldswinville, N.Y., asked to interview me. From there, the phone started ringing off the hook – and one of those calls was to do a TV commercial. Through that commercial, I met buyers, which landed my products in the supermarket.

You already had a whole line of dressings? No, just one – my Sweet Country Italian dressing. That one will always be my baby.

Chicken riggies, a pasta dish native to New York State, typically includes chicken, rigatoni, and peppers in a spicy cream and tomato sauce. Photo:

And now? I have a whole line of Ramona’s Kickin’ Chicken products, which I started six years ago. That includes Sweet Country Italian dressing; Mildly Spicy Chipotle dressing; Cajun Black Bean dressing; Citrus Greek Feta dressing; and of course, Ramona’s Kickin’ Chicken Riggie Sauce.

What goes into your Kickin’ Chicken Riggie Sauce? Since I work in food services, I have access to restaurant-quality ingredients, like fresh cream and cheese from the farm. For the sauce, I use all locally-grown veggies, like cherry peppers, regular peppers onions, mushrooms, black olives, and fresh garlic.

Do you make it from scratch? I used to, which took two to three hours in the kitchen. I would taste-test each dressing about 50 times. Now, it’s made in bulk for me at a co-packer.

How did owning your family’s restaurant shape your career path? I started at The Good Times Restaurant at age 12, washing the dishes, which is when I first learned to be a workaholic. Now, with my own business, I still do everything any anything; there’s no being tired, no excuses. Plus, the house dressing I made at the restaurant turned into my Sweet Country Italian. It’s still served there, almost 40 years later.

Most important lesson learned: It takes a long time to get your brand out there. It doesn’t happen just because you have a great product; it can be the luck of the draw. But there’s also a snowball effect when good things start happening.

Best part of your job: Making people’s lives easier with my dressings and sauces – oftentimes, the lives of people who maybe couldn’t cook before.

Most frustrating part of your job: The slow pace. I’ll hear good responses from customers, but then they’ll forget to buy the dressing again the next month. It’s so hard to train people and change their buying habits.

"The only canned vegetable I use is cherry peppers," Waldecker says. "The rest are fresh off the farm." Photo:

How do you measure what tastes “good”? I’m very easily pleased when I go out to eat, but I’m very hard on myself. I can go to a restaurant, taste a meal, and come home and make it exactly – it just comes naturally to me. I’ve only goofed up one dinner in my life, and it was Chinese noodles.

Do you follow recipe books? No. I just look at the ingredients list, but never follow the steps. After I messed up those Chinese noodles, though, I went back to the steps to see what I did wrong.

If you could be a chef anywhere in the world, where would you work? Italy, even though I don’t know any Italian.

Your very first job: I had an organic garden at age 9. I’d load up my wagon with veggies from my garden and sell them around town in a 5-mile radius. Even at 9, I was an entrepreneur – I had business cards and everything.

You’ve always wanted to: Cook on a cruise ship. I love their decorations and presentations!

What are you working on right now? I’m moving to Tennessee, so I plan to grow my business there. But I’m counting on local customers in New York for support; my products will still be sold to supermarkets and smaller retailers in that area. I’m also writing a cookbook.

Where do you hope to be in 5 years? I’d love to go national. My inspiration is Dinosaur Bar-B-Que.

Must-have kitchen appliance: A chef’s knife and large cutting board are still my favorite tools in the kitchen.


Ramona Waldecker dishes about business ventures centered on food.

1. Take a course that will teach you about being an entrepreneur, such as The Women’s Symposium. It gives you an idea of what you’re getting yourself into; you don’t want to spend a ton of money and then not sell any products off the shelves.

2. Join your local Chamber of Commerce. I think smaller ones are better, because they’re less intimidating and allow you to network with other businesses in more intimate groups.

3. If you love to cook and share, there’s ample opportunity out there. Lots of people are fulfilling their dreams at this very moment.

Check out all of Ramona’s recipes using her dressings and sauces, like Citrus Greek Feta Chicken and Cajun Chili.

Hungry for more? Click here for more Foodie Fridays on No Joe Schmo, like an Oscar Mayer Hotdogger and head beer brewer!

The Permanent Makeup Artist

We’re guessing that Marilyn’s lips weren’t enhanced. Or were they? Photo credit:

The trick to making money today, Michael Katz says, is finding something that not a “thousand zillion people are doing already.”

For him, that something is surgically tattooing makeup onto people’s faces. Katz has never been a typical 9-to-5 person, and now, as the owner of Miche Permanent Cosmetics (pronounced mee-SHAY), he is one of fewer than 70 professional technicians in New Jersey.

In addition to working on women’s eyes, eyebrows, and lips all day, Katz trains aspiring cosmeticians at Miche. The job allows him to take center stage – just the way he likes it – and maintain a side job of coordinating singles cruises to the Bahamas. Below, Katz discusses his golden rule, the startling costs of procedures, and how to be diplomatic with customers who want Spock-like eyebrows.

Age: 52
In the makeup business for: 14 years
Graduated from: Queens College
Trained by: Alexis Lawson, creator of SofTap, Inc.; Sandi Hammons of Premier Pigments
Previous jobs: Bass player; used car dealership owner; CPR teacher for the American Red Cross; makeup salesman, technician, and artist at various top spas across the country

Services offered at Miche: Aesthetic tattooing, including eyebrows, eyes, lips; and medical tattooing, like areola restoration, restoring hair follicles, scar camouflage, and correcting cleft palettes.

Katz goes for a more natural look. Photo:

By “eyes,” do you mean tattooing on blue eyeshadow? No. I stick to natural requests, like eyelash enhancements, or tattooing on netural-colored eyeliner (in black or brown). I made an exception for one woman who worked as a Marilyn Monroe impersonator and needed the big 1940s eyebrows and ruby-red lips.

Equipment used: Sterile needles, which implant color under the skin like a tattoo, and a two-coil tattoo machine. Eyebrows hurt the least, but we use topical anesthetics to make procedures more tolerable. Lips are torture, so a nearby dentist numbs my clients by injection so they don’t feel anything.

How are tattoos and permanent makeup different? We don’t go as deep, and we use cosmetic pigments instead of tattoo dyes for a more natural-looking result. The tradeoff is that tattoos easily last 20 years, but permanent makeup often only lasts two to five years.

So it’s not really “permanent,” then. In my opinion, it’s more about enhancing and defining features on your face, or creating an illusion. Instead of permanent makeup, we should call it “semi-permanent definition.” [Laughs.]

Did you always love makeup? Not really. But I’ve always looked for careers that are unique and interesting.

So why this profession? The trick to making money today is finding something that not a thousand zillion people are doing already. There are less than 70 professional technicians in New Jersey. As a regular makeup artist, I attended trade shows where I saw permanent cosmetics — and thought it was the bomb. I was fascinated by it, so I got into the field.

Eyebrow enhancements at Miche, circa 2003. Photo: Michael Katz

What made you decide to start your own business? In New Jersey, if you do permanent makeup in a day spa or salon, you get fined. My options were limited to working in a doctor’s office or opening my own place, and the state asked me to open a training center. So I opened Miche eight years ago to do procedures and run accredited training courses.

Perks to owning a business: Being your own boss. On the side, I’m also a cruise coordinator for singles groups in Florida. I sail from the Bahamas to Europe to Alaska, and I think I’ll be doing that forever.

Hardest part of owning a business: Cold calling and knocking on doors when I first started. Now, my business sells itself through word of mouth and my website.

Main clientele: Primarily women in their 40s, 50s, and 60s. Typically, clients don’t come in because they’re lazy about doing their own makeup – they come in because they’re missing half an eyebrow or have very thin lips. We augment them to make look more natural.

Cost of procedures: $500 for eyebrows, upper and lower eyes, or lip line. Upper or lower eyes only are $ 300. It’s $750 for lip lining and filling lips.

Preparation for a procedure: On average, each procedure takes an hour and a half. The preparation is half of that time – before-and-after photos, numbing the area, consent paperwork, and discussing shape and color.

Best part of your job: Meeting people from every walk of life. No two eyebrows are the same, no two eyes, no two lips.

Most challenging part of your job: Perfecting my radar with people so they’re not wasting time or money. I will diplomatically tell someone that permanent makeup can make them feel younger and look good, but it won’t save their marriage. I screen my students to make sure they have potential.

What types of students enroll in your course at Miche? Lots of people who are in the midst of a total life change – they may be changing careers because of the economy, or because of a divorce, or because they’re bored with life.

“Some customers want eyebrows out of Star Trek,” Katz said. “In a week, they’d be back with their lawyers, so I have to be diplomatic and say no.” Photo:

Do you get nervous that you could totally mess up someone’s face? In the beginning, I was like, oh my God, talk about responsibility. I was scared to death! Now, my golden rule is that less is more. I work very conservatively.

As a male in a female-dominated industry, do you feel out of place? Having a good rapport with customers counts more than whether you’re a man or woman.

If you had to work at a desk job: I’d probably cry my eyes out.

Michael Katz gives the low-down on the chops to permanently alter faces.

1. Find out the regulations in your city or state for permanent makeup. Most schools won’t tell you this; they’ll just train you and send you off, but state regulations control where you can practice.

2. Search for a training program that is certified by the American Academy of Micropigmentation (AAM) or the Society of Permanent Cosmetics Professionals (SPCP). Some fly-by-night schools in New York City teach doing eyebrows on a grapefruit. At Miche, we use live models after students have completed their 60 hours of training.

3. You don’t need to be a makeup artist, but you do need to be able to deal with people. I’ve had successful bankers and nurses come through my classes because it’s something they’ve always wanted to do. Do your homework and decide whether this is something you’ll enjoy; you can’t be squeamish and refuse to use needles.

Are you a potential client? Search for a board-certified technician, and ensure their certification is recent. Ask: (1) How long have you been doing this; (2) How much does it cost; and (3) How much does it hurt?

Find out more about Miche Permanent Cosmetics on the company’s Facebook page.

What’s your opinion on permanent makeup? Would you agree to have eyeliner or eyebrows tattooed on your face?